City of London

The city of London's commercial waste management department desperately needed to raise their profile. With a massive influx of waste management services entering their arena, a bold approach had to be taken. Hard hitting and quirky typographical messaging did just this. All based around ‘Talking Rubbish' a full campaign of ads and internal and external communications were launched within London's square mile. The new messaging was incredibly well received and has since enabled a boom in their service sign up.

Project elements Campaign messaging, Marketing communication and Livery.